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What Can You Expect?

A disciplined approach

With in90group as your partner, you can expect pragmatic marketing and business development strategies that produce tangible results. After years of frustration listening to agencies pitch long, solve-world-hunger sales and marketing programs, we decided we had had enough. So we founded in90group. 

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It is a disciplined approach to helping companies discover their true relevance within their core markets and establish a foundation of messages on which to build compelling go-to-market strategies and tactics.

We base most of our 90-day engagements around our proven Relevance to Revenue™ methodology. It is a disciplined approach to helping companies discover their true relevance within their core markets and establish a foundation of messages on which to build compelling go-to-market strategies and tactics. The process starts with a deep-dive session to review the current vs. aspirational state of the business, markets, partners, products and customer base. Then, we follow a five-step process that includes documenting your relevance baseline and digging into the different buyer personas to isolate the factors that will have the most immediate impact on creating revenue opportunities. We look at the “we-says” and the “they-says” coming from industry influencers, customers and employees. We bring it all together in a comprehensive message map and go-to-market plan that enables us to very efficiently pursue your goals. And if you don’t have the resources, we can be your arms and legs and do the heavy lifting for you.